What movie was that...?

07 December 2009

Zingolo (A Cadbury Commercial)

directed by Ringan Ledwidge

Ringan Ledwidge has made a few good commercials in his day (hunt down the bottled water commercial where a marionette Elton John dances. Totally worth it), and he hasn’t stopped yet, carving up a piece of musical eye candy that will make your optometrist cringe (you know, because of the cavities? I moved the cavity from your teeth to your eye to make it funnier and make the joke work- nevermind). Ledwidge takes us to the streets of Ghana by way of a floating head whose cocoa bean garnishments explode into rapper Tinny and kick start a mega party. The cinematography pops off the screen with RIZEesque vibrancy (David LaChappelle would be proud), and the sparkle explosion after effects are too cool for school! The music is no joke either, a crowd pleaser by any standard that just begs to be bumped. It’s a celebration of Ghana’s culture, music and dance, and if that doesn’t make you want to join in the party, I don’t know what will.
If you like this, then be sure to check out the full length music video. It rocks even more!

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